Here are the current presentations and discussions addressed at the Web 2.0 Talent Acquisition Summit:
Overview of Your Web 2.0 Recruiting Strategy
Jobs2Web's Tom Steele will kick off our day by providing you with an overview of how Web 2.0 has forever changed the world of recruiting. He'll examine the history of print advertising, how jobs moved to the Web via job boards, and today's new mix of potentially confusing technologies that include search engines, social networks and media, mobile applications, job aggregators and much more. Tom will help you unravel the mysteries of Web 2.0 recruiting and give you a roadmap to help you understand its impact on your own recruiting strategy.
Find Better: Leveraging the Search Engines: SEO, SEM, PPC
Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results? Find out how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
Socialize Better: Making Sense of the Social Networks & Media
Going social one recruiter at a time isn't a Web 2.0 recruiting strategy. Don't dip your toe — get ready to jump into the deep end of the social network pool after attending this session. Attendees will learn how to construct social networking programs and talent pipelines that can be leveraged long-term. Actual case studies from top employers that have architected, automated, talent-targeted, recruiter-optimized, risk free and results-driven social network strategies will be shared. You'll leave this session with a new appreciation for the power of social networks and social media.
Target Better: The Job Aggregators, Niche Sites & Job Distribution
Most employers don't realize that job aggregation sites attract more job seekers than the large job boards — nor do they know that their jobs are more than likely already being broadcast to these channels by "job jackers" that are trying to use your content to redirect your prospects to their sites! To help you have tighter control, higher capture rates and better measurement of these channels, attend this session to learn about new ways to share your job content with the right destination sites to protect your employment brand.
Market Better: Talent Community & Automating Recruitment Marketing
With the fragmented online sourcing channels, are your recruiters bouncing in and out of several sites each day? Unfortunately, this means the contacts they interact with each day aren't being captured in a centralized system that allows employers to have a talent database. It also means that defined workflows and best practices — the backbone of automated recruiting — aren't being "institutionalized." Learn how your organization can build its talent community and corresponding talent supply chain in a centralized manner that will fuel your company's recruiting needs for years to come.
Engage Better: Improve Candidate Experience & Conversion Rates On Your Site
The world of recruiting moves ahead at the speed of light, which is why it's too bad that most companies' ATS systems and corporate recruiting sites remain stuck in one place. Instead of waiting for others to make things happen, take charge! Learn how you can leverage basic Web 2.0 technologies to make your career site more dynamic while capturing more visitors, prospects, applicants and hires. So that you can make smarter decisions, you'll also learn how to get more visibility into what your career site users are doing while they're on your site.
Know Better: Recruiting ROI Metrics
Being given boatloads of budget to do whatever you want without justifying the spend? Never asked for reports that detail sources, candidate flow and time-to-fill? If that's the case, this session isn't for you. If you're like the rest of us, this session will be invaluable to you — we'll review why you can't trust job board reports to identify source or rely on your ATS drop-down menu for self-identification. The new world of Web 2.0 recruiting means you have new tools and opportunities to measure your recruiting effectiveness. Learn how you can gain total visibility into your efforts and become smarter about what's driving high quality candidates to your talent acquisition programs. More importantly, find out how to interpret these statistics before anyone else, translating data into knowledge and scoring high marks from management.